The latest research shows that customers want personalization from businesses, but personalization doesn’t start when a consumer goes to the lighting or furniture showroom. Now it starts online. To ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

If you’re like many business owners, you want to use email marketing to grow your company. Emails are an excellent way to get to know your audience and build customer personas. At the same time, you ...

Progress, a global software provider, today announced upgrades to its content management and customer analytics platforms. The upgrades to Telerik Sitefinity CMS and Digital Experience Cloud adds ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

Mail merge makes sending personalized messages to a large group efficient and easy. Prepare clean, organized data for a successful mail merge process. Use the Microsoft 365 suite for integrated ...

This post comes courtesy of HubSpot. You can read more posts like it at the HubSpot blog. Companies have been personalizing emails for years now, and with good reason. According to Jupiter Research, ...

Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...