A Santa Cruz entrepreneur will present "Surf Skull," a helmet designed to protect surfers, on Shark Tank tonight.

Leo Santa Cruz’s confidence has Leonard Ellerbe’s guard up. The more Santa Cruz demanded to fight Gervonta Davis, the more Ellerbe realized that the four-division champion doesn’t view Davis the way ...

A Santa Cruz surfer duo appeared on "Shark Tank" Wednesday night hoping to make a deal with investors. They went home with a ...

Ackman unveils $300B plan to rescue Fannie Mae and Freddie Mac Scientists Tested the '5-Second Rule' for Dropped Food—Here’s ...

Issac ‘Pitbull’ Cruz might be best known for his close fight with Gervonta Davis, but that doesn’t mean that he is going out of his way to advocate for that fight in the prelude to his March 30 WBA ...

A business improvement district for Santa Cruz's Midtown area is on hold to allow for more discussion, Jessica M. Pasko reports in her weekly look at local business. She's also got an update on a new ...

NO CAUSE OF DEATH WAS PROVIDED. HE WAS 59 YEARS OLD.## A SANTA CRUZ LOCAL IS HEADING TO SHARK TANK TOMORROW... WITH A NEW PRODUCT FOR SURFERS... THE PITCH IS A SURF HELMET THAT LOOKS LIKE A BUCKET HAT ...