Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop.The world’s largest retailer has quietly been exploring new ad formats with some advertisers,

Walmart is testing ads in its new AI shopping agent Sparky, signaling a future where chatbots drive online retail.

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2.

Walmart Inc.’s WMT second-quarter fiscal 2026 results highlight the retailer’s evolving business model in the rapidly expanding digital advertisement space. Walmart Connect, the company's U.S. digital advertising platform, delivered a stellar ...

The retail giant has been quietly exploring ad formats with select advertisers, according to a report from the Wall Street Journal, citing people familiar with the matter. One format called "Sponsored Prompt" has been tested in Sparky, the AI shopping assistant added to Walmart ’s mobile app in June.

Walmart announced it is planning to purchase TV-maker Vizio for $2.3 billion as a new way to help advertisers reach Walmart customers. As part of the agreement, Walmart will not only take over manufacturing Vizio televisions but will also be in possession ...

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Walmart Connect, the retailer’s U.S. advertising division, is beta testing new in-store advertising formats as consumers resume brick-and-mortar shopping “en masse,” according to details shared with Marketing Dive. The big-box store is broadening ...