Purpose marketing expert Thomas Kolster scores ads from a breakfast cereal marketer, a candy brand, an environmental group, a jeans seller and more.

Purpose marketing expert Thomas Kolster scores ads from a breakfast cereal marketer, a candy brand, an environmental group, a jeans seller and more.

Real Soda for Real Humans,” from Party Land, imagines bots guzzling diet cola while people reach for Zevia instead.

Stagwell expands its share buyback program as Chairman and CEO Mark Penn argues Wall Street is undervaluing both the company ...

Many slammed what they viewed as a lackluster response from the pet retailer.

Answers to common questions brands may have about the country’s semiquincentennial.

When and where this year's upfronts and NewFronts presentations will take place.

Until now, DraftKings has mostly relied on its in-house agency for big brand campaigns. BB. By. Brian Bonilla. AI ...

Discipline and strategy resulted in sustained growth across restaurants, telecom and streaming for WorkInProgress.

Super Bowl spectacle, cultural partnerships and a 48% jump in new-business revenue powered a big year for Omnicom’s Goodby Silverstein & Partners.

The partnership between ChatGPT and Criteo brings down the cost of entry for advertisers, and hints at more automation to come.

Plus, 4 more unexpected office locations.