Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Brazen MENA has officially expanded into Asia Pacific with the launch of offices in Singapore and Kuala Lumpur.

Neutrogena has unveiled a new global brand platform, "Break the rules", as it looks to position science-backed skincare ...

Samsung has unveiled the next chapter of its collaboration with Sony Pictures' Spider-Man: Brand New Day, releasing a new ...

The FIFA World Cup has long been one of marketing's biggest stages, but in 2026, brands are finding that a logo on a ...

Mobile web display has emerged as the biggest source of media quality risk for advertisers despite broader improvements ...

For a generation raised on TikTok hauls, one-click checkouts and AI-powered recommendations, Gen Z should, in theory, be ...

Quantcast has appointed former Yahoo and oOh!media executive Paul Sigaloff as vice president of APAC, tasking him with ...

Meta has withdrawn a newly launched feature within its Muse Image AI image generation model after it drew criticism over ...

Malaysia Aviation Group (MAG) has appointed Carat Malaysia as its global media agency of record (AOR), tasking the dentsu ...

Norway's World Cup dream may have come to an end, but Erling Haaland is showing no signs of leaving the spotlight.

Gen Z's appetite for experience-led travel is pushing brands to rethink traditional loyalty programmes, with connected travel ...