The British advertising group, whose shares were hit hard last week on a market sell-off over AI threats to established data and advertising businesses, will create a new holding structure called WPP ...
Meanwhile, this year’s World Creative Rankings are notably shaped by the strength of FCB New York, which boasts Pieter Claeys ...
The UK's WPP is preparing to bring its three main creative advertising agencies under one banner as part of a streamlining ...
Discover how Connected TV (CTV) advertising combines the storytelling power of traditional TV with digital precision. Learn about ad delivery, formats, and strategy.
In part to help raise money and in part to provide more opportunity, Floyd launched the nonprofit organization, Pride ...
Flashpoint's Henry de Koninck weighs in on how he's thinking about the creative process in the age of artificial intelligence.
EARNINGS FORECAST: Analysts expect WPP's full-year headline operating profit at 1.32 billion pounds ($1.78 billion), with a 13% margin, according to the same consensus. For 2024, the company posted a ...
Number of employees declined by more than 14% to 24,963 last year, with fall greatest among younger workers ...
I was more than smitten; I’d fallen hook, line, and sinker. I knew this was more than a fleeting feeling; it was love, a ...
Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives in PMax campaigns.
Video ads captured 34.02% of market spend in 2025, benefiting from OTT viewership spikes and robust measurement toolsDublin, Feb. 19, 2026 (GLOBE NEWSWIRE) -- The "Indonesia Digital Advertising - ...
WPP is set to consolidate its three flagship creative agencies – Ogilvy, VML and AKQA – under a single WPP Creative banner, according to a report in the Financial Times.