The Ford F-150 Lightning has undergone price and lineup changes for 2026, but that's not the biggest news about this truck's ...

Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E, last month. A recent Cloud Theory report reveals that the price cuts are working as ...

Government mandates and subsidies drove the automaker to bet big on electric vehicles, leaving it now with a $19.5 billion loss.

Ford has added a new Flash trim between the XLT and Lariat variants that starts at $72,090. Given automakers’ track records with EV prices, it’s not surprising to see yet another change for the F-150 ...

In November, the MSRP of a moderately equipped 2024 Maverick XLT came in at $31,270. Today, the 2025 version of that XLT with options would list for $35,840. That’s a 14.6% increase. But there’s some ...

Ford is cutting prices on its Mustang Mach-E electric SUV by as much as $6,000 just weeks after market leader Tesla took similar steps. The Detroit automaker is increasing production of the Mach-E ...

This writer is not a car expert. Even non-car experts could see how foolish the mass push for electric vehicles was. In terms of both customer demand and production cost, the giant push for an all-EV ...

Ford is once again cutting the price of its electric SUV, the Mustang Mach-E, as it ramps up its price war with Tesla. Ford’s price cuts for the Mach-E come to $3,000 to $4,000 for most models, or ...

While it now seems like a distant memory, it was only a few months ago that Ford was bragging to the world about how proud it was to sell an electric truck for less than $40,000. Now, less than a year ...

Ford is expected to publish its Q3 2023 results on October 26, reporting on another quarter that saw deliveries expand. We expect Ford’s revenues for the quarter to come in at about $40.28 billion, ...

Ford Motor Co. is cutting prices on its Mustang Mach-E electric SUV by as much as $6,000 just weeks after market leader Tesla took similar steps. The Detroit automaker is increasing production of the ...

Forbes contributors publish independent expert analyses and insights. Catherine Brock covers personal finance and investing. Over the past four quarters, Ford (F) shareholders have collected $0.60 in ...