MS Dhoni led in brand endorsements with 52 endorsements in 2024, while Bollywood's Akshay Kumar and Shah Rukh Khan dominated TV visibility. The ecomme ...

MUMBAI: For some it might be cheesy. But for us at indiantelevision.com, it is the most bad ass promo we have seen in recent ...

MUMBAI: Celebrity endorsements remained the lifeblood of India's advertising world in 2024, proving once again that a ...

Some of the world's richest hail from the entertainment industry, with Hollywood's elite commanding millions of dollars for film and TV contracts.

Discover how the Indian Premier League (IPL) transformed into a billion-dollar sports league. Explore its growth, commercial ...

Samajwadi Party MP Ram Gopal Yadav has strongly criticized the Uttar Pradesh government's handling of the Maha Kumbh stampede ...

More from Variety 'Squid Game 3' Leads Netflix Korea 2025 Slate Shah Rukh Khan, Nayanthara, Ranbir Kapoor ... a broader trend ...

Love for the millennial generation was like the fast food they devour, with courtship not about savouring but packaging and ...

The TAM Celebrity Endorsement Report for 2024 found that male movie actors command 42% of the total ad endorsement market ...

Sanjay Agarwal, MD, Century Ply, shares his vision for the brand’s evolution, the next big marketing idea, and what lies ...

Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...