Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.

The moment users suspect that answers are being shaped by commercial influence, the product collapses. Unlike search, where ...

Channel99 has launched Paid Search Optimization to help B2B marketers improve the financial efficiency of paid search investments.

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Performance marketing is highly effective at capturing demand, but far less effective at creating it. Elliot Ward, founder of ...

While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

Expanded guide provides a modern framework for SEO, content, paid media, and conversion strategy as digital marketing fundamentals continue to evolve ...

Las Vegas expansion supports growing demand for AI-driven SEO, paid media, and demand intelligence among competitive, high-growth businesses ...

The dentsu Digital Advertising Report 2026 also expects retail media to become a core advertising pillar as commerce and ...

Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely?