Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.

The moment users suspect that answers are being shaped by commercial influence, the product collapses. Unlike search, where ...

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ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google ...

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

OuterBox, a leading performance marketing and web development agency, today announced the acquisition of GRO, a Tuscaloosa, ...

Free ad performance audits help businesses identify wasted spend, uncover conversion issues, and understand why ...

Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will run more ads in App Store search queries. You may feel that searching for “into the ...

While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

The offers are coming to your AI ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...