While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

Channel admins can now enable monthly subscriptions for exclusive content. If you have a channel on WhatsApp, instead of just ...

WhatsApp, long considered a sanctuary from ads, is now showing promotions in its Updates tab. Meta’s announcement brings status ads, channel promotions and paid subscriptions to the app. Private chats ...

Discover the latest features and updates on WhatsApp that enhance user interaction, streamline communication, and foster ...

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp ...

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Mobile phone app logos for, from left, Facebook, Instagram and WhatsApp in are photographed in New York on Oct. 5, 2021.

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its ...