Apple TV Subtracts the Plus and Leaves Everyone Confused as Hell

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

Apple Quietly Drops the ‘+’ From Apple TV

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

New Apple TV 4K launch and more might be imminent per store inventory

Mark Gurman at Bloomberg reported over the weekend that Apple is likely to launch three new M5 products this week. Now it seems that new Apple TV 4K and HomePod mini updates might be imminent too.

Apple TV 2025: The BIGGEST Leak Before Launch

The Apple TV 2025 is rumored to include HDMI pass-through functionality, a feature that simplifies home theater setups by ...

Apple Says It Has 'Significantly More' Than 45 Million Apple TV Subscribers

We might never know exactly how many people subscribers to Apple TV, but the company claims it's far more than previous ...

Apple TV documentary director shares what she learned about Martin Scorsese while creating new show

Rebecca Miller directs the new documentary series, "Mr. Scorsese," debuting on Apple TV this week. She talked about the ...
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5 Smart Reasons the Apple TV Rebrand Could Be Its Best Move Yet

Apple didn’t host a flashy keynote, roll out celebrity ads, or plaster billboards across Times Square. The Apple TV rebrand [ ...

I Can Finally Watch Apple TV Originals On The Apple TV App On My Apple TV

One of the new changes in iOS 26.1 Beta 3 is an updated Apple TV icon, thanks to the fact that Apple has ditched the Plus and ...