SMIMOU, Morocco (AP) — Argan oil runs through your fingers like liquid gold — hydrating, luscious, and restorative. Prized ...

SMIMOU, Morocco (AP) — Argan oil runs through your fingers like liquid gold — hydrating, luscious, and restorative. Prized worldwide as a miracle cosmetic, it’s more than that in Morocco.

In a world where beauty trends change faster than seasons, there’s always a new miracle ingredient being hyped up every other week. Be it snail mucin or collagen masks—we just can’t get enough of them ...

The beauty industry loves argan oil, but the women who harvest the nourishing ingredient earn little, while the forests thin.

Morocco’s growing argan oil industry, often referred to as producing "liquid gold," is placing increasing pressure on the ...

The argan tree is really the last green curtain on the desert. Narrator: In just one generation, the international market for argan oil has risen from just 200 liters to 4,000 metric tons in 2019.

SheaMoisture 100% Pure Argan Oil If you're looking for a moisturizer that benefits you head to toe, the SheaMoisture 100% Pure Argan Oil ($9) is a lightweight solution for your hair, skin, and body.

Argan oil may be widely regarded as a beauty miracle, but for the women who make it, it’s a lifeline tied to tradition. Now, ...

Argan seeds are placed in a basket after getting cracked at a cooperative that extracts and produces argan oil and products, Essaouira, Morocco, Thursday, May 22, 2025. (AP Photo/Mosa’ab Elshamy) ...