He also oversaw the elimination and return of Taco Bell's Mexican Pizza, a business move that will be studied like "New Coke" ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

Eureka Mayor Sean Flower said the withdrawal may have stemmed from a corporate changeover in the coffeehouse chain.

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

Starbucks is known for its innovation within the coffee industry—the fan-favorite chain has previously launched a variety of dairy-free drinks and even olive oil coffee. Now, the company is jumping on ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers – its cafes. Photo: Alexandra Larkin Speaking before a stadium of more than ...

Starbucks’ focus on employees becomes more apparent with its turnaround strategy, giving store managers a reason to cheer.

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its store managers with promises to add more seating inside cafes and promote inte ...