The cereal King, Kellog’s recently sold and M&M/Mars, one of the world’s largest candy and confection manufacturers are still ...

As traditional breakfast cereals face declining sales and shifting consumer habits, Ferrero’s acquisition of WK Kellogg ...

Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of ...

The current company was formed in 2023, when Kellogg's snack brands like Cheez-Its and Pringles were spun into a separate ...

Calling all '90s babies and cereal stans (a venn diagram that is truly a circle): now you can eat your fave throwback cereal, and wear it, too. Froot Loops has its own fashion line now, and it's a ...

Kellogg is digging into its bag of tricks to get Americans excited about cereal again. For the first time in 10 years, Kellogg is launching a new Froot Loops flavor — Wild Berry. A purple star ...