SMIMOU, Morocco (AP) — Argan oil runs through your fingers like liquid gold — hydrating, luscious, and restorative. Prized ...

Argan oil may be widely regarded as a beauty miracle, but for the women who make it, it’s a lifeline tied to tradition. Now, ...

Morocco’s growing argan oil industry, often referred to as producing "liquid gold," is placing increasing pressure on the ...

The hidden cost of argan oil's beauty boom is drought, deforestation and disappearing traditions. View on euronews ...

The argan tree, Argania sideroxylon Roem. & Schult. (A. spinosa (L.) Maire), of the family Sapotaceae, essential to the dwellers of southwestern Morocco and long admired by explorers and travelers, ...