Impact BBDO's Ghassan Kassabji says that GEO reflects how search is evolving, and how mechanics and definition of visibility ...

SPANDY connects brands and creative agencies in the MENA region with directors and photographers behind campaigns for ...

As CMO, Omar Khaled will lead the CFI global marketing function, overseeing brand, digital, performance, and client ...

The Brazen MENA remit spans media relations, content development, influencer engagement, and storytelling the ‘all-inclusive’ ...

The Experience Abu Dhabi campaign was rolled out across social media, YouTube, OLV, display ads, CTV, OOH and search engine ...

The LG Radio Optimism campaign proved that the big screen can become more than an ad medium into a catalyst for genuine human connection.

The way people seek information and find – or are guided through – their path to purchase is changing rapidly. People are currently leaning into social and video platforms far more than traditional ...

Agency of the Year Middle East 2025 returns to highlight agencies in seven markets under its Geography Category.

Those with a keen eye on news and advertisements – or, should we say, errors and mistakes within media and marketing – sent in a couple of interesting submissions to The Spin this month. Several of ...

Weber Shandwick MENAT's Marnus Nieuwoudt explains how good writing builds reputations, maintains credibility and signals ...