Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ratings.

Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows.

Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.

Google announced the early release of the first API for Google Trends, known as the Google Trends API. Google Trends is a site that analyzes the popularity of top search queries in Google Search ...

Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.

Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.

Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types.

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.

If AI can’t read your website, it won’t recommend it. Learn how to structure and mark up your content to win in the age of AI-powered search.

We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?

Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs.

Learn how to write snippet-friendly content optimized for Google and LLMs using clear structure, semantic SEO, and verbiage that ranks.