M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest ...

Comscore's new measurement tool gives publishers a better understanding of content consumption patterns – not just ad ...

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal ...

Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad ...

In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division's new "moonshot" unit, Innovation ...

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...

TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better ...

TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better ...

Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...