Marketing Dive1h
Kaon Interactive Unveils Kaon Demo360+: Transforming B2B Customer Engagement with AI-Powered Interactive Experiences
Kaon Interactive introduces Kaon Demo360+ TM, a transformation from 3D Product Tours to value-driven experiences. This ...
Marketing Dive4h
Kia counterprograms Super Bowl with mobile game
Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.
Marketing Dive6h
Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage
The ice cream maker, a first-time big game advertiser, ranked No. 3 in System1’s analysis of Super Bowl spots released so far ...
Marketing Dive8h
Breaking into the big game: Tips for first-time Super Bowl advertisers
The real winners in big game advertising aren't crowned during the game, they're revealed in the months that follow, said 5WPR’s Ronn Torossian.
Marketing Dive8h
As Super Bowl’s cultural cachet grows, brands look beyond in-game ads
Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...