Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...