A lot has happened over Sydney Sweeney’s American Eagle jeans ad controversy, which created waves around the internet for its content. While the uproar seemed to be massive on social media, a new survey hints at something very different.

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" before replacing "jeans" with "genes."

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it needs to end.