Apple is strategically aiming to expand its influence in the streaming landscape via its Apple TV+ service. After investing heavily in high-profile TV shows such as “Ted Lasso” and “For ...

Apple TV+ introduces a new pay structure based on performance metrics, reshaping how talent is compensated in the streaming ...

CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service, noting the company is ...

Over the past few years, Apple has invested upwards of $20 billion on original content, only to see that level of spend equate to 0.2% of TV viewers. One particularly interesting data point is ...

The biggest Apple TV+ hit ... HBO-inspired content strategy is about to be put to the test. Historically, HBO has built a strong following through producing high-quality TV shows.

They took over TV by making user experience king ... spurring a race for great content and the emergence imitators like Apple TV+, Disney+, Peacock all competing to impress subscribers.

Apple seemingly doesn't have any major plans to shake up its living room strategy with the Apple TV in the near future, a report claims, with engineers allegedly pessimistic about the product line.

Market research firm Strategy Analytics has issued a new report that claims Apple has captured yet another market: TV set-top boxes. Strategy Analytics expects the market for TV set-top boxes to ...

A report released Wednesday focusing on the U.S. streaming video device market says more Roku owners use their set-top streamer than those who have an Apple TV. The independent study conducted by ...

Apple's living room hardware ... a strong living room hardware strategy and that there isn't much internal optimism." Gurman points out that the ‌Apple TV‌ software has gone through more ...