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Astronomer hires Gwyneth Paltrow

ABC News on MSN · 4d

AI firm Astronomer taps Gwyneth Paltrow after viral Coldplay incident

After the company’s CEO and HR chief were caught on camera at a Coldplay concert, Astronomer hired frontman Chris Martin’s ex-wife for a new marketing video.

Worcester Telegram on MSN · 4d

Astronomer hires Gwyneth Paltrow as spokesperson following viral Boston Coldplay incident

Gwyneth Paltrow, the ex-wife of Coldplay's Chris Martin, was hired as a temporary spokesperson for Astronomer.

Euronews (English) on MSN · 4d

How to handle a PR crisis: Astronomer embraces viral Coldplay kiss cam scandal with Gwyneth Paltrow

No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of Coldplay CEO “kiss cam” scandal. The company’s new, tongue-in-cheek promo video has gone viral and is a masterclass in how to handle a PR crisis.

4don MSN

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

13don MSN

Astronomer says its CEO has been placed on leave after viral Coldplay video

Astronomer, the tech company that found itself launched into the public eye after its CEO Andy Byron was spotted on a ...

6d

Astronomer HR Exec in Viral Coldplay Concert Video Resigns

Kristin Cabot and Andy Byron now no longer work at the tech company Astronomer, following their Coldplay jumbotron drama.

12don MSN

All publicity is good publicity: How Astronomer's viral moment could be a 'blessing in disguise'

All eyes have been on the tech company this week, after footage from a concert appeared to show its then-CEO embracing the ...

13d

Astronomer CEO Andy Byron Placed on Leave After Viral Coldplay Concert Moment

"Cofounder and Chief Product Officer Pete DeJoy is currently serving as interim CEO," the software company said.

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