This winter, the Armenian community was given a special gift: the first English-language holiday romance filmed in Armenia, A ...

These three campaigns illustrate music marketing's current state: a hybrid approach that combines traditional tactics with ...

As the owner of The Manchester Screen, the second-largest digital billboard in Europe and one of the most impactful combined ...

Before any good marketing there must be great art, and Sinners came through on both. Here’s a look at the film’s winning marketing campaign that got them here.

The new Super Bowl spot underscores how Bud Light has focused its marketing efforts on familiar faces, three years after a ...

By Benard Worlali Awumee, GNA Anloga (V/R), Jan 21, GNA – Mr. Jonathan Nii Laryea, widely known in the showbiz space as Jonilar, has called on musicians to be more strategic and intentional with their ...

Most people dont actually know who they are. In this ComplexCon Day 2 conversation, Nems breaks down independence, discipline, money, politics, fame, and why outside opinions dont matter when youre ...

Few artists spend more time putting the world around them into words than Josh Ritter. As a musician, he has released 13 studio albums and seven more EPs since 2000. As an author, he has published two ...

T.I. and Lil Wayne established themselves as kings of the South throughout the 2000s in hip-hop, linking up on plenty of occasions for collaborations. While Wayne is two years younger than Tip, T.I.

Podcasts have devastated my relationship to music. Confirmation of that sad fact came earlier this month in the form of my Spotify “Wrapped,” the streaming service’s personalized report of what I ...

Christopher Wares once said, “Your music deserves to be heard—and a smart marketing strategy helps make that happen.” For independent artists, having a well-planned strategy is key. It helps reach ...