It didn't work. When Bill Ready took over as Pinterest's CEO in 2022, he felt the company needed a new direction. This story is part of a series exploring the changing online search landscape and its ...

Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets ...

Marketers report that CPCs have risen sharply, in some cases by up to 70% in competitive micro-markets and consistently by 15–30% across major geographies ...

Pressure to force a break-up of Google’s ad technology business is facing uncertainty, with new signals that the structural ...

Google may very well be selling part of its ad tech business in the near future as part of its requirements to rectify the ...

Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but ...

Alphabet Inc. has successfully converted AI from a threat to an additive opportunity to its existing moat. Learn more about ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. More and more people are seeing the new Google Web ...

PMax demands a modern, data-driven mindset that challenges legacy PPC habits and rewards marketers who know how to guide ...

Loomis Sayles, an investment management company, released its “Global Growth Fund” investor letter for the third quarter of ...