Louisville’s men’s and women’s basketball teams will debut special edition Adidas uniforms featuring Donovan Mitchell’s ...

Aggie fans can get their hands on the new basketball merch with Ol' Sarge front and center on Saturday, January 10, at Reed ...

The NBA and FIBA on Monday announced a major step forward for their planned European basketball league. In January, they will begin reaching out to prospective teams and ownership groups about the ...

Michael Jordan recently criticized today’s NBA stars for “chasing logos too soon,” pointing out that many young players prioritize brand deals, endorsements, and personal branding before proving ...

LAS VEGAS — OG Anunoby scored 28 points, Jalen Brunson had 25, and the New York Knicks rallied to beat Victor Wembanyama and the San Antonio Spurs 124-113 on Tuesday night to win the NBA Cup. Now the ...

A four-game NBA schedule highlights Thursday's 2025-26 NBA slate. Among the notable NBA odds include Trail Blazers (-4.5) vs. Pelicans, Clippers vs. Rockets (-9.5), Celtics (-9.5) vs. Bucks and ...