JioHotstar, the combined entity created by the merger of Mukesh Ambani’s JioCinema and Disney+ Hotstar, reaches more than 750 ...

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the ...

From boAt and Veeba to Karan Johar’s luxury jewellery line - Tyaani Jewellery, Shalini Passi has become the face of premium ...

Netflix expects to spend $18 billion in cash on content in 2025 and is 'not anywhere near a ceiling,' according to CFO ...

The rising TV viewership is starting to boost ad revenue for some creators ... Making extra-long videos by piecing together ...

With names like Uorfi Javed, Munawar Faruqui, Zakir Khan and Ranveer Brar on board, industry watchers say it is now for ...

The future of marketing is all about creating compelling content that audiences will actively look forward to consuming.

For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive Omdia research presented at MIP TV Londo ...

Even such mega-successful video streaming services like Netflix and similar are impacted ... two major ways of running ad campaigns on TikTok – via TikTok Ads platform or via TikTok Influencers. Let’s ...

Among other influencers-focused content targeting those influencers’ big, loyal fanbases are the likes of Beast Games, she noted. Kai Finke, chief content officer at SkyShowtime, the European ...

Streaming and fashion brands are dominating the conversation among influencers on social platforms, new data shows. Influencer marketing platform CreatorIQ ranked the top brands that creators ...

Dever has won praise for her virtuosic performance in Netflix's latest true-crime hit ... but just about the wellness industry and its influence on people, especially through social media.