Apple's failure to comply with Judge Gonzales Rodgers' order is bad. The way it thinks about its customers is worse.

Epic Games v. Apple judge Yvonne Gonzalez Rogers just ruled that, effective immediately, Apple is no longer allowed to collect fees on purchases made outside apps and blocks the company from restricting how developers can point users to where they can make purchases outside of apps. Apple says it will appeal the order.

The ruling was a stinging defeat for Apple in a long-running antitrust case brought by Epic Games, the maker of Fortnite, on behalf of app developers.