Smaller menus, better vibes: How Starbucks’s CEO is shaking up the brand
In an interview with, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost the coffee chain’s ...
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Starbucks Just Made Another Change Fans Call 'Upsetting'
But a more recent change at Starbucks has given some customers a reason to complain again—even while others celebrate the ...
Will Starbucks’ Turnaround Be Successful? It All Comes Down to 1 Sentence
When former Chipotle CEO Brian Niccol took over the helm of Starbucks a few months back, he faced a long list of difficulties — long wait times, demoralized staff, a slumping share price. Since then ...
Starbucks (NASDAQ:SBUX) Offers More Word on Bringing the Brand Back
We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...
Starbucks eliminates some mobile ordering options; more changes coming to Nevada locations
Starbucks is making changes intended to speed up lines and avoid congestion. This time, it's eliminating some mobile ordering ...
Dunkin’ Rolls Out Major Ordering Change That Might Make Your Coffee Order Cheaper
In December 2023, a class-action lawsuit was filed in the U.S. District Court in Northern California seeking $5 million in ...