Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

EY U.S. announces that Krenar Komoni, CEO and Founder of Tive, was named an Entrepreneur Of The Year® 2025 New England Award ...

The two lawsuits had varying degrees of success. The lawsuit filed by the City of Seattle ended in a settlement, under which ...

Starbucks (SBUX) has been through a rough period recently, and CEO Brian Niccol plans to change that. The new CEO has impressed Starbucks’ former CEO, Howard Schultz. He praised Niccol’s turnaround ...

"I'm gonna make you have to trade me now, or something going to happen" - Gary Payton on when he knew his Seattle days were ...

Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head ...

Magic Johnson turned NBA stardom into a $1.2B empire, becoming a trailblazing mogul with the help of a Starbucks deal.

LAS VEGAS. — Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive Brian Niccol first coined his “back to Starbucks ...