Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance. “Being in the now and being just locked-in to how I feel and the energy I have now,

Long before he dreamed of playing the Super Bowl, Lamar was inspired by Arron Afflalo and Compton's sports stars.

The announcement of the Apple Music Super Bowl LIX Halftime Show press conference came the day after Kendrick dominated the 67th Annual GRAMMYs, as “Not Like Us” took home awards for Song of the Year, Record of the Year, Best Rap Performance, Best Music Video, and Best Rap Song.