The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

These are our picks of the best Amazon Prime Day star projector deals as the annual sales event kicks off on July 8.

Even if an item costs less than normal, it might not be worth buying now. A good deal can be dangerous if you're stretching your budget to afford it, according to my colleague Kelly Ernst, who is opting out of Prime Day shopping.