M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest ...

Comscore's new measurement tool gives publishers a better understanding of content consumption patterns – not just ad ...

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal ...

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division's new "moonshot" unit, Innovation ...

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...

Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of ...

Reddit COO Jen Wong shares how the company is banking on AI to push its conversation-driven performance marketing platform ...

Nielsen's Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad ...

Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech ...