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"𝐈𝐭’𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐦𝐨𝐧𝐞𝐲." 💸 We know that sounds cliché. But when you are selling a business you've poured your life into, 𝐭𝐡𝐞 𝐜𝐡𝐞𝐜𝐤 𝐢𝐬 𝐨𝐧𝐥𝐲 𝐡𝐚𝐥𝐟 𝐭𝐡𝐞 𝐞𝐪𝐮𝐚𝐭𝐢𝐨𝐧. Chris Spratling joined us on the podcast to talk about the things that 𝐤𝐞𝐞𝐩 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐮𝐩 𝐚𝐭 𝐧𝐢𝐠𝐡𝐭 𝐚𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐬𝐚𝐥𝐞. Usually, it's not the price, 𝐢𝐭'𝐬 𝐭𝐡𝐞 𝐠𝐮𝐢𝐥𝐭 over what happened to their 𝐭𝐞𝐚𝐦 or their 𝐥𝐞𝐠𝐚𝐜𝐲. 𝐓𝐡𝐞 𝐚𝐝𝐯𝐢𝐜𝐞?

Why would you sell a business making $110k/month for just over $300k? Kasra Erfanian’s pricing strategy was counterintuitive, but effective. Most sellers try to squeeze every penny out of the valuation. Kasra went the other way. He listed his YouTube channel at a remarkably low multiple on Flippa. The Math: With the channel generating $110,000/month, a buyer could theoretically recoup their entire investment in just 3 months. The Strategy: By creating an undeniable ROI, Kasra didn't just get int