Porters generic strategies is about how a firm can achieve a competitive position in the industry
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Porters generic strategies is about how a firm can achieve a competitive position in the industry
Michael E Porter identified four possible competitive strategies in the book "Competitive Advantage" published in 1985 in order to achieve a better result than the competition in the industry. The model deals with four strategies, these are Cost Leadership, Differentiation, Cost Focus and Focus Differentiation. These four strategies should be ...
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