Unsung Hero Agency: Ogilvy & Mather Director: Thanonchai Sornsriwichai Executive Creative Director: Korn Tepintarapiraksa Art Director: Rudee Surapongraktrakool Copywriter: Korn Tepintarapiraksa, Rudee Surapongraktrakool Country: Thailand Released: April 2014 | advert.ge
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26K views · 95 reactions | Unsung Hero... Credits: https://goo.gl/mUorLz | Ads of Brands | Facebook
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11K views · 105 shares | One of the best ads you will ever see! It has insight, good script, develops an emotional connection and just hits the spot. #Advertising #Marketing #AdvertisingPakistan #AdvertisingThailand #AmazingAds #InsuranceAds | Advertising Pakistan | Facebook
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Unsung Hero: Every Commercial Should be This Inspiring
Unsung Hero: Every Commercial Should be This Inspiring
Apr 25, 2014
thecultureist.com
Epic commercial! The “Unsung Hero” Thai Life Insurance ad became a global phenomenon because it completely rewrites the rules of advertising. There’s no product pitch, just a quiet young man going about his day, performing small acts of kindness. At first, people see him as foolish or wasting his time. But as the weeks pass, everything changes. The stray dog becomes his loyal companion. The young girl begins to thrive in school. Strangers’ lives brighten because of his compassion. The emotional
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A campanha publicitária “Unsung Hero”, da Thai Life Insurance, é frequentemente citada por especialistas em comunicação e marketing como uma das mais belas e impactantes já produzidas. Lançado em 2014 e criado pela agência Ogilvy & Mather Bangkok, o filme se destacou por fugir do padrão tradicional da publicidade ao priorizar storytelling, emoção e valores humanos universais, em vez de argumentos diretos de venda. O vídeo acompanha a rotina de um homem comum que pratica pequenos atos de bondade
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A campanha publicitária “Unsung Hero”, da Thai Life Insurance, é fr…
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FacebookFatossobreouniverso
The “Unsung Hero” Thai Life Insurance ad became a global phenomenon because it completely rewrites the rules of advertising. There’s no product pitch — just a quiet young man going about his day, performing small acts of kindness: feeding a stray dog, helping a street vendor, giving money so a child can attend school, and pushing an elderly woman’s cart. At first, people see him as foolish or wasting his time. But as the weeks pass, everything changes. The stray dog becomes his loyal companion.
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