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Brand Rituals in People's Lives: How Mondelez's Cadbury and Chappies Remain Relevant and Loved
How do Cadbury, Chappies and other Mondelez heritage brands stay relevant and loved? At the Effie Awards South Africa, we sat down with Arpan Sur, CMO of the Sub-Saharan Africa Business Unit at Mondelez, to discuss marketing effectiveness, cultural leadership, and what makes brands like Chappies and Cadbury endure. ________________ To support ...
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