Millionaire wealth secret on Instagram: "This Experiment Proved Perception Beats Price 👠💸 In 2018, Payless pulled off one of the boldest marketing stunts ever—launching a fake luxury store called Palessi in a former Armani location. With gold mannequins and velvet ropes, they invited top fashion influencers to shop. The twist? The shoes were just regular Payless styles—rebranded. 🤯 And yet, people paid up to $645 for $20 shoes, praising their “elegance” and “craftsmanship.” When the truth cam

Money | Business | Mindset on Instagram: "This experiment proved one thing — perception beats price 👠💸 In 2018, Payless pulled off one of the boldest marketing stunts ever. They launched a fake luxury store called “Palessi” inside a former Armani location. Gold mannequins. Velvet ropes. Champagne service. Top fashion influencers were invited to shop — and they did. The twist? Those “designer” shoes were regular Payless styles… just rebranded. 🤯 Some guests paid as much as $645 for $20 shoes,