Startup goals explained by cats 😼… and every founder knows the feeling. The team asks, “What are our goals this quarter?” You’re excited… then suddenly terrified. What if you pick the wrong goal? What if investors hate it? What if the team loses trust? So you copy another company’s goals, make up KPIs on the fly, and hope everything doesn’t collapse into chaos. It’s not your fault — goal-setting for startups is genuinely hard. But it becomes a LOT easier when you have the right framework. That’

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